Triumph Motorcycles UK and Bajaj Auto India Announce New Partnership

Triumph motorcycles and Bajaj Auto have announced a global non-equity partnership, with the aim of expanding the reach of Triumph's popular range of mid–capacity motorcycles and benefiting from the collective strengths of both companies.

The non-equity partnership will look to address growing demand for leisure riding, and take advantage of Bajaj’s low-cost expertise to improve the delivery of bikes in the 400cc-800cc range.

While Bajaj Auto stands to gain from Triumph’s technology and brand, the UK-based company will benefit from low-capacity higher volume bikes. Bajaj will produce a new range of locally developed Triumph bikes at its Chakan facility in Pune.


"We hope to bring to bear upon global markets the individual strengths of the partners including brand position & perception, design & development technology, quality & cost competitiveness & worldwide distribution." said Bajaj Auto and Triumph Motorcycles in a joint statement.

The partnership follows a similar arrangement to that of Austria-based KTM, in which Bajaj holds a 48 percent share.

Bajaj’s Chakan plant will progressively produce four different brands – KTM, Husqvarna, Triumph and Bajaj. While Bajaj will play in the entry segment, KTM and Husqvarna will be present in the segment above Bajaj (200cc and above), with Triumph cornering the market above that.